The Apple event has passed and I take a look at what it gave us and what we look forward to in the year ahead.

iPhone 8 & 8Plus

As expected the successor to the iPhone 7 was announced in the shape of iPhone 8 and iPhone 8 Plus. It’s more of an incremental update, taking the best aspects of the iPhone 7 and giving them a slight spec boost. The sizes and design stay the same with 4.7 and 5.5-inch displays respectively, but both now come with the ability for QI wireless charging due to its redesigned glass back panel. The device now comes in Silver, Space Gray and Gold finishes a departure from last years colour options. Both models come with the Retina HD display accompanied by True Tone seen in the latest iPad Pros.

The processor under the hood is now an A11 Bionic Chip. The camera lenses have also been upgraded to have a 12MP sensor. The 8 Plus is a dual camera setup and comes with a wide angle lens and telephoto lens. The iPhone 8’s with the updated lenses are able to take advantage of Portrait mode and the company’s continued push on Augmented Reality being a feature for both handsets. Video now shoots 4K at 60fps and 1080p at 240fps.

Touch ID remains and the handsets will ship with iOS 11 on board. It will come in 64GB and 256GB options as standard.

Pre-order – September 15th with shipping on 22nd September.

There was a third phone released the iPhone X and a full overview on that can be found here.

Apple Watch 3

The next generation of Apple watch was unveiled; the Apple Watch Series 3. It still resembles the looks of the previous models but the true changes come with the internals and functions that have been introduced.

You can now take the Apple watch for a swim and it continues to work and track your exercise. Like the iPhone, the Apple Watch has also had a bump up in the processor, now a 70% faster dual-core unit. The biggest difference maker of the Series 3 is that it now comes with built-in LTE enabling the user to make calls without having their phone on them. Making and taking calls is not the only thing to come from the cellular feature, now the watch can enable maps, keep you connected via messages and have Siri available right on your wrist.

As expected the new watch will come with a new range of bands, finishes and watch faces, as an added bonus Apple watch Series will now pair up with select Nike+ accessories adding to the fitness features in hand to the user.

Pre-order – September 15th with shipping on 22nd September.

 

Apple TV 4K

Apple’s venture into the streaming and live TV sector haven’t been as fruitful as its other products but that hasn’t stopped them from bringing out a new Apple TV.

The new device brings with it 4K Ultra HD and HDR support. To take advantage of this Apple aims to push more 4K content, whilst negotiations are still ongoing with studios to bring movies in 4K without a surcharge for the privilege.

Apple has continued to work with game developers and the fruits of it labour was seen in a demo of Thatgamecompany’s title Sky, which entails moving through the clouds uncovering hidden places yet to be explored. The game is really immersive and utilises the 4K ability of Apple TV.

It’s a solid attempt by Apple to entice users but with Amazon, Google and Roku all having big players in the market and having their own subscription TV services it’s a market Apple has yet to crack and take hold like others.

Pre-order – 15th September

There we have it new iPhones, updated Apple Watch and a 4K Apple TV now we see how the public respond, and how it pushes its competitors.

Tech Off Melon!!

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